Spreading good vibes since 1995
Our Roots

Our Aesthetic Is Effortless

Blue Life was created by Planet Blue's design team as a line of basics that would appeal to the California Girl's lifestyle. Blue Life is beachy bohemian chic that is comfortable while still sexy. Blue Life can take the PB girl from the beach to the street and everywhere in between.

we are wanderers

Still catching waves and dancing in the moonlight.

We want to make sure that every customer feels the best version of themselves. We strive to let all of our customers be whoever they choose to be in the moment. It's your life, why not write your own story? Who cares if it changes by the day?